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Capability | Sales and Commerce

A commercial policy without structure is a discount without control.

We build commercial policy with discount criteria, approval thresholds, and exception rules that protect margin without slowing commercial speed.

The antagonist

Without a structured policy, every salesperson invents their own.

Ad hoc discounts, informal approvals, and unrecorded exceptions create invisible margin erosion and make any commercial predictability impossible.

The three pillars of commercial policy

  • Discount Matrix: concession rules by channel, segment, volume, and recurrence with defined ceiling.
  • Approval Thresholds: institutional escalation with clear criteria for who approves what and when.
  • Exception Registry: complete traceability of off-policy concessions with justification and impact.

Immediate operational results

  • Less margin erosion from untracked discounts.
  • Faster approval with clear thresholds.
  • Greater visibility of exceptions and their impact on profitability.

The Bunker promise

Commercial policy protects margin without stalling sales.

Clear rules are not bureaucracy—they are infrastructure. When the commercial team knows the limits, speed increases because the decision is already designed.

Protected margin is a consequence of structured policy.

Executive Conversation

Give structure to your commercial policy before margin drains away.

Request a Guided Demo

We will demonstrate how a structured commercial policy eliminates informal discounts and protects margin with speed.

Back to Sales and Commerce

This service is part of the capability Sales and Commerce.

See also: Channel Design and Governance | Commercial and Approval Flows | Commercial Intelligence Platform