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Capability | Complex Pricing Structuring

A price table without architecture is margin without protection.

We design price table architecture with formation logic, cost layers, and margin criteria so that the price reflects strategy, not improvisation.

Price architecture by the numbers

83%

of B2B industrial companies do not use value-based pricing

Hinterhuber / IMM 2004 ↗
22%

increase in EBIT from just a 5% improvement in average price: the strongest financial lever

Hinterhuber / IMM 2004 ↗
74%

of B2B companies with indirect channels have no formalized and versioned pricing policy

Bunker operational data
3–8%

of gross margin recovered after installing concession governance with approval thresholds

Bunker operational data

The risk nobody prices in

83% of B2B industrial companies do not use value-based pricing. Does your price table reflect strategy, or accumulated improvisation?

When price tables come from copied spreadsheets, manual formation, and unrecorded exceptions, each channel invents its own logic. The result is inconsistency across regions, conflict between tables, and margin that evaporates, negotiation after negotiation.

The real scenario

Four structural failures that erode price architecture every day

Each failure operates in silence. Together, they define the difference between a price that protects margin and a price that hands it to the market.

01

Tables with no hierarchy and no inheritance

Each channel, region, or segment keeps its own manually copied table. With no hierarchy between them, a change to the base price does not propagate, and inconsistency piles up with every update cycle.

02

Price formation without traceable logic

How was the price composed? Which cost went in, which margin was applied, which tax was considered? Without a formation engine, no one can audit where a price came from, and every negotiation starts from a different base.

03

Margin without a guardrail

Without a margin ceiling and floor by product, family, and channel, the sales team negotiates with no visible limit. The discount that looks small in the proposal becomes accumulated erosion by the end of the quarter, and the alert only arrives in the consolidated report.

04

Exceptions with no record and no governance

22% increase in EBIT from just a 5% improvement in average price. But when exceptions are approved without a record, average price falls without anyone noticing, and the strongest financial lever is lost in silence.

Hinterhuber / IMM 2004 ↗

Price Table Archi­tecture

Bunker

We have seen this scenario before. And we know where table complexity hides.

Price tables do not fail from too many SKUs. They fail because formation, hierarchy, margin, and exceptions operate as disconnected layers. The Bunker Protocol connects these dimensions into a single architecture, with logic, criteria, and institutional traceability.

We design the architecture that makes each table operate under governance.

  • +40 B2B operations with table architecture installed
  • +300 pricing projects with formation governance
  • 8 countries with price architecture active
  • Documented reduction of price inconsistency in +65% of cases

Bunker Protocol applied to Price Tables

Four phases. One table architecture. Auditable governance.

Phase 01

Formation Diagnosis

We map the price formation structure end to end: active tables, composition logic, informal exceptions, and points of inconsistency. We identify where a table diverges from strategy, where margin is lost for lack of criteria, and where formation depends on one person's memory. The diagnosis reveals the real cost of informality in the price architecture.

Outcomes
  • Map of inconsistency across tables, channels, and regions
  • Real cost of each point of divergence in formation
  • Prioritization of workstreams by impact on margin and traceability

Diagnosis

Where the table diverges from strategy, and what each month without architecture costs

Phase 02

Table Architecture

With the formation diagnosis in hand, we design the table hierarchy: a base table with inheritance, and derived tables by channel, region, and segment with controlled exceptions. Each table gets a composition criterion and a propagation rule, so the price stops depending on manual copying.

Outcomes
  • Table hierarchy with inheritance and automatic propagation
  • Derived tables by channel, region, and segment with criteria
  • Exception rules documented and controlled
Phase 03

Engine and Guardrails

We implement the price formation engine in the operation's real routine. Composition with cost, margin, tax, and context-driven variables. Margin ceiling and floor by product, family, and channel with automatic alerts. Price formation leaves the spreadsheet and runs by protocol.

Outcomes
  • Formation engine live with every cost layer
  • Margin guardrails with preventive alerts
  • Full traceability of every price formed
Phase 04

Governance and Transfer

We install a traceability dashboard with visibility into formation, table adherence, and price dispersion. The operation advances in waves, with progressive autonomy. The goal is for your team to run tables and formation without depending on Bunker.

Outcomes
  • Governance dashboard with adherence and dispersion by table
  • Formation and margin indicators on a defined cadence
  • Operational autonomy transferred to the internal team

Transformation

From improvised tables to governed price architecture

Without Bunker

Tables with no logic and no trail

  • Tables copied by hand with no hierarchy
  • Price formation in spreadsheets with no audit trail
  • Exceptions approved with no record and no criteria
  • Margin with no guardrail and no preventive alert
  • Inconsistency across channels and regions every cycle

With Bunker

Tables with architecture and governance

  • Table hierarchy with inheritance and automatic propagation
  • Formation engine with traceable cost, margin, and tax
  • Controlled exceptions with a record and visible impact
  • Margin guardrails by product, family, and channel
  • Consistent price across channels with auditable governance

Every month of tables without architecture drains margin and erodes consistency.

The first step is a formation diagnosis. No commitment, no generic PowerPoint. Assess whether your table scenario justifies a different architecture.